One Yuan Donation
To bridge the urban-rural development gap and promote the development of rural children, Yum China, in partnership with the China Foundation for Rural Development (formerly known as the China Foundation for Poverty Alleviation), has organized One Yuan Donation program for 17 consecutive years. Since the program's inception in 2008, Yum China has made continuous efforts to expand participation channels and broaden cooperation and support. The program integrates online and offline channels to broaden its donor base and maximize the program's overall impact.
Since the launch of the Grow Local Initiative in 2018, high-quality local products such as Yunnan truffles, Guizhou dragon fruits, and Shaanxi apples have been brought to the table as delicacies for our customers. We explore the potential of high-quality domestic products to promote rural revitalization and regional prosperity.
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The "KFC Little Migratory Birds Fund" jointly established by the China Children and Teenagers' Fund and KFC China, continuously focuses on improving the living conditions of children who are migrant, left-behind, and other children in need.
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In 2017, KFC introduced its Book Kingdom Program which aimed to promote reading among children by pairing books with their Kids' Meals. The initiative encouraged kids to explore new worlds and broaden their horizons through reading while enjoying their meals. KIFC regularly holds free in-store storytelling sessions across the country to promote parent-child reading.
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As a good neighbor in the community, Yum China leverages its strength of extensive store network and brands influence to support the integration and empowerment of people with special needs. Through the "Angel Restaurants" program, the Company encouraged these individuals to explore their potential and integrate into society by providing high quality services.
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In 2018, Yum China launched the Pizza Hut Public Reading Program nationwide, establishing book donation locaitons and building public spaces to promote reading.
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Yum China is dedicated to promoting gender equality in the workplace and advancing the diverse development of women in society, ensuring women's contributions are widely recognized. In celebration of 2024 International Women's Day, KFC and Pizza Hut held special events such as female-themed salons and gift blessings in many restaurants with food as the medium, honoring omen from diverse professions, such as public safety, traffic police, education, healthcare, and journalism, while promoting "She Power" spirit throughout the community.
Yum China consistently upholds the principle of animal welfare, promoting the natural, harmonious coexistence of humans and animals. In 2024, Pizza Hut continued to deepen its collaboration with the TA Foundation for Animal Protection, leading to the launch of 21 themed-restaurants named "Pizza Hut x TA Foundation for Animal Protection Animal-Friendly Charity Restaurants" across 18 cities nationwide. In addition, Pizza Hut hosted numerous "Reach Out with Love" charity events, offering adorable pet-friendly meal packages and sharing scientific pet care knowledge. The initiative aims to leverage brand influence to engage more consumers in animal protection topics. Additionally, there is ongoing support for the "Pizza Hut x TA Foundation for Animal Protection Stray Animal Care Project" in the form of animal meal donations and advocacy for the "Adopt Don't Shop" principle, contributing to the welfare of stray animals.
Yum China is dedicated to promoting safety education. In 2024, We continued to support the "Safety Science Knowledge" online public safety awareness campaign. By the end of 2024, 41 emergency/fire safety-themed restaurants have been constructed across 19 cities. More than 600 emergency science knowledge sharing activities have been conducted to actively promote public awareness of fire safety across the society.
Yum China has responded swiftly to natural disasters and is firmly committed to providing aid to affected communities.
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To promote balanced diets and improve the eating habits of urban residents in China, Yum China has established the Chinese Nutrition Society Research Fund – Yum China Dietary Health Foundation. This foundation continuously supports scientific research projects or health surveys related to "dining-out," "healthy restaurant development, "and "urban residents' health," with a focus on "nutrition and health in dining."
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Leveraging its public welfare resources, Yum China actively provides support to enhance youth awareness of food safety and foster healthy lifestyle. KFC co-organized a youth science education program on food safety and nutritional health with China Youth Concern Committee Education Development Center, China Health Education Center, and China Education Daily.
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Since 2022 Yum China has been an active supporter of the National Nutrition Week, jointly initiated by the Chinese Nutrition Society. Yum China shared nutritional knowledge on tray liners in KFC restaurants across China and has reached more than 160 million customers.
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2024 marked the 20th anniversary of the KFC China 3×3 Basketball Championship – one of the biggest such events in China, promoting active and healthy lifestyles for young people through sports education.
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Since 2018, for seven consecutive years, Pizza Hut have collaborated with the Qingdao International Sailing Week and Qingdao International Marine Festival to explore the potential of the "Dining + Sports" model. With dining as a medium, the initiative aimed to promote a positive and healthy lifestyle.
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Yum China consistently strives to promote traditional Chinese culture by continuously upgrading products, enriching dining experiences, and creating cultural derivatives. By leveraging our brand equity, we empower younger generations to actively participate in cultural preservation endeavors, fostering cultural confidence and advancing China's cultural prosperity.
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