Since the launch of the Grow Local Initiative in 2018, high-quality local products such as Yunnan truffles, Guizhou dragon fruits, and Shaanxi apples have been brought to the table as delicacies for our customers. We explore the potential of high-quality domestic products to promote rural revitalization and regional prosperity.

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In 2016, KFC teamed up with the China Children and Teenagers' Fund (CCTF) to launch the "Little Migratory Birds Fund". The Fund provides support for a range of reading, sports, and arts activities across the country, aimed at promoting the physical and mental development of left-behind children.

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In 2017, KFC introduced its Book Kingdom Program which aimed to promote reading among children by pairing books with their Kids' Meals. The initiative encouraged kids to explore new worlds and broaden their horizons through reading while enjoying their meals. KIFC regularly holds free in-store storytelling sessions across the country to promote parent-child reading.

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In 2018, Yum China launched the Pizza Hut Public Reading Program nationwide, establishing book donation locaitons and building public spaces to promote reading.

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Aiming to demonstrate our gratitude through tangible actions, Yum China has initiated several initiatives to express appreciation to city guardians, including health workers, law enforcement officers, sanitation workers, commercial drivers, and media professionals.

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Yum China has responded swiftly to natural disasters and is firmly committed to providing aid to affected communities.

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Yum China is committed to both fulfilling our social welfare responsibilities and diversifying our operations through innovation. Pizza Hut is committed to animal protection, helping stray animals by donation to shelters, operating a support platform, converting multiple restaurants around the country into pet-friendly spaces, and organizing themed charity events.

Yum China is dedicated to promoting safety education in communities through our themed restaurant, offering instruction on a variety of topics including Internet security and fire safety. By integrating educational initiatives with restaurant activities, we aim to promote safety awareness in a unique and engaging way.

From the outbreak of the COVID-19 pandemic in 2020 to the recovery, Yum China never stopped caring for frontline workers and impacted areas.

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Yum China is dedicated to promoting Chinese culture and advocating balanced diets and healthy lifestyles. Our restaurant network and innovation capabilities have allowed us to create culturally themed restaurants and support a variety of sports and cultural events since our inception.

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The KFC 3 X 3 Basketball Championship persists in its original mission and continues to promote the integration of sports and education for young people. It has become an important part of the talent development system for youth 3 X 3 basketball, accompanying generations of young people in their growth on the sports stage.

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