One Yuan Donation
Launched in 2008 as a joint initiative between Yum China and the China Foundation for Rural Development (formerly the China Foundation for Poverty Alleviation), the "One Yuan Donation" program has remained steadfast in its commitment to supporting rural development and child nutrition and health. By integrating our corporate resources and core competencies with community needs in a systematic and sustainable way, the program has become a public welfare bridge connecting urban and rural communities as well as corporations and the public.
The KFC Little Migratory Birds Fund is a dedicated public welfare fund jointly established in 2016 by the China Children and Teenagers' Fund and Yum China's KFC brand. It aims to provide growth support and psychological care for left-behind and migrant children (referred to as "Little Migratory Birds") nationwide. The fund brings together KFC employees and caring members of the public to form a "Little Migratory Birds" Friends' volunteer group. By organizing engaging activities in reading, arts, and athletics, we bring warmth and companionship to nurture children's development.
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Launched in November 2025 to mark Pizza Hut's 35th anniversary in China and the milestone of surpassing 4,000 stores, the "Little Red Hat Program" is a youth volunteer initiative developed in partnership with the China Volunteer Service Foundation. It aims to create a supportive platform for young people to engage in volunteer activities and give back to the communities—helping cultivate responsible, caring young citizens.
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Since 2004, the KFC China 3×3 Basketball Championship has supported the "integration of sports and education" through an accessible, nationwide platform. With 3 million+ participants in 21 years, the program promotes healthy living, helping to popularize 3×3 basketball, and actively contributing to the holistic development of Chinese youth.
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In 2017, KFC introduced its Book Kingdom Program which aimed to promote reading among children by pairing books with their Kids' Meals. The initiative encouraged kids to explore new worlds and broaden their horizons through reading while enjoying their meals. KIFC regularly holds free in-store storytelling sessions across the country to promote parent-child reading.
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The Nutrition Science Foundation of Chinese Nutrition Society—Yum China Dietary Health Foundation was jointly established by the Chinese Nutrition Society and Yum China. It is dedicated to promoting balanced diets and improving dietary habits among Chinese residents. Over time, it has grown into an influential research fund that continuously supports scientific study of dietary nutrition and the promotion of healthy eating lifestyles.
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Through innovative platforms and sustained commitment, Yum China deliver systematic public education on food safety and nutrition, embedding food safety and nutritional knowledge into daily lives of the customers to raise the public health awareness and promote healthy lifestyles. For seven consecutive years, we have partnered with the Chinese Institute of Food Science and Technology to support the National Science Popularization Month. Using KFC tray liners, the Company has consistently educated consumers on food safety, nutrition and health.
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True to our role as a community partner, Yum China leverages its strength of extensive store network and brand influence to drive social impact. Through the "Angel Restaurants" program, the Company has long provided equal employment and career development opportunities for young people with disabilities, empowering them to realize their potential and fostering a more equal, compassionate, and inclusive society.
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As a proactive advocate for fire safety education, Yum China leverages its extensive nationwide restaurant network to foster deep collaboration with fire and rescue departments. Through initiatives such as developing fire-themed restaurants, delivering emergency preparedness briefings, conducting equipment operation demonstrations, and organizing public evacuation drills, we promote fire safety awareness in diverse and engaging formats.
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