As a proactive advocate for fire safety education, Yum China leverages its extensive nationwide restaurant network to foster deep collaboration with fire and rescue departments. Through initiatives such as developing fire-themed restaurants, delivering emergency preparedness briefings, conducting equipment operation demonstrations, and organizing public evacuation drills, we promote fire safety awareness in diverse and engaging formats. In 2025, Yum China was invited—as the sole corporate representative—to participate in the National Fire Safety Training Program for Chain Restaurant Enterprises organized by the National Fire and Rescue Administration. During the program, we shared our innovative practices in fire safety management, employee training, and public education, aiming to provide a meaningful benchmark for advancing standardized fire safety practices across the industry.

During National Fire Safety Month in November 2025, KFC leveraged its strong brand presence and partnered with local fire rescue departments to launch innovative public welfare activities focused on fire safety. These initiatives were rolled out in key markets such as Henan, Jinan, Qingdao, Changsha, and beyond. By establishing "Fire Safety Experience Restaurants" and "Safety Education Bases", we created distinctive hubs for public outreach. These initiatives followed the approach of "Educate one child, engage one family, and influence the whole community," boosting public awareness of fire prevention and self-rescue skills while demonstrating Yum China's commitment to corporate social responsibility and community safety. Each location featured unique activities that creatively integrated fire safety knowledge into everyday settings.