Since 2018, for seven consecutive years, Pizza Hut have collaborated with the Qingdao International Sailing Week and Qingdao International Marine Festival to explore the potential of the "Dining + Sports" model. With dining as a medium, the initiative aimed to promote a positive and healthy lifestyle. During the 16th Qingdao International Sailing Week and Qingdao International Marine Festival in September 2024, the "Pizza Hut Sailing Contest" project brought new energy to the event through diverse initiatives such as participating in sailing competitions, offering support and organizing activities such as the " Pizza Hut Sailing Contest" World Tour. These efforts effectively contributed to the promotion and development of sailing culture and celebrated the spirit of sports.