Responding to Rural Needs with Professional Expertise

In 2025, in line with the deepening national rural revitalization strategy, Yum China launched the "One Yuan Donation—Rural School Kitchen Revitalization" program, marking a new phase in its public welfare efforts. Leveraging our extensive expertise in kitchen management, we partnered with the China Foundation for Rural Development to bring standardized kitchen equipment and nutritional education to rural schools. This initiative aims to address the challenges of inadequate infrastructure and limited nutritional awareness in underserved rural communities. As part of the program in 2025, we revitalized kitchen equipment in nearly 100 schools, installing equipment such as induction cookers, rice steamers, and sterilization cabinets to improve cooking efficiency and food safety. We also provided teachers and students with training and educational toolkits on nutrition. We supported schools in running nutrition-themed activities to embed scientific dietary habits into daily campus life.

Activating the Social Impact Ecosystem through Interactive Engagement

We established diverse channels for public engagement, including in-restaurant themed events, digital interactions, and school site visits, to showcase the impact of our kitchen revitalization and nutrition education. In 2025, the program held nearly 50 "Revitalize Kitchens with Love" events across approximately 30 cities. We invited over 600 children to participate in behind-the-scenes kitchen tours, nutrition workshops, and DIY activities, helping them learn about healthy eating concepts through fun, immersive experiences. Serving as "Little Philanthropy Ambassadors," the children recorded videos and audio messages and mobilized public donations, becoming advocates of philanthropic ideals. This multi-channel, multi-format mechanism channeled collective goodwill into tangible impact, positioning the rural school kitchen revitalization initiative as a meaningful bridge of care and compassion.