One Yuan Donation

Introduction

To bridge the urban-rural development gap and promote the development of rural children, Yum China, in partnership with the China Foundation for Rural Development (formerly known as the China Foundation for Poverty Alleviation), has organized One Yuan Donation program for 17 consecutive years. Since the program's inception, Yum China has made continuous efforts to expand participation channels and broaden cooperation and support. The program integrates online and offline channels to broaden its donor base and maximize the program's overall impact.

Broaden Participation Channels

In 2024, KFC, Pizza Hut, Taco Bell, and Lavazza launched special set meals to support the One Yuan Donation program. For each order, the Company donated RMB 1 to support the One Yuan Donation program. At KFC and Pizza Hut, customers could make donations to the program as they ordered via digital channels, enabling them to support children in rural communities. In addition, Little Sheep and Huang Ji Huang, continued to enable consumers to participate in charitable activities through interactive in-store experiences. Additionally, Yum China drives nationwide participation in philanthropy by organizing innovative campaigns like the "Charity Bazaar," fostering a culture of collective social responsibility.

Forces to Do Good

Yuan Donation," the Company extended its gratitude to over 150 million participants nationwide — "One Yuan People" — who have contributed to this chain of goodwill, including over 350,000 employees of Yum China. Every summer, the nationwide "One Yuan Donation" fundraising season coincides with Yum China's "Charity Month." Our Employees embrace the principle of "Doing good everywhere," leveraging their compassion and unity, from themselves to their families and to the broader communities, to help the project gather a more powerful force for public welfare.

Increase Support Dimensions

As a significant component of the One Yuan Donation program, the Company has donated facilities, such as computers to rural schools since the inception of the Digital Classroom program. More importantly, it promotes the popularity of coding education by offering coding training courses, aiming to stimulate rural children's interest in digitization and enable them to participate in the digital transformation era to explore full possibilities in their lives. In 2024, empowered by the One Yuan Donation: Digital Classroom program, five elementary students from rural areas in Gansu Province, garnered one gold, three silver, and one bronze medals in the sixth ICode International Youth Coding Competition's China finals. The "Light of Technology" is beginning to shine in rural areas.

My Story of One Yuan Donation Program