Rural Revitalization
Yum China is leveraging its strengths and various channels to drive the revitalization and growth of rural areas throughout the country. We are continuously expanding our One Yuan Donation, Digital Classroom, and Grow Local initiatives which focus on improving the health and nutrition of rural children, revitalizing rural communities, and fostering the development of local talent. These efforts also seek to boost economic development by empowering local industries.
Community Care
At Yum China, we are dedicated to making a positive impact on the communities we serve. We prioritize the growth and well-being of children through education funding, promote literacy in local communities, and educate the public on health and safety matters. Furthermore, we recognize and honor the contributions of city guardians and frontline workers, offer aid to disaster-affected areas, and strive to provide the best assistance to our communities.
Support for Culture and Sports
Yum China is dedicated to promoting Chinese culture and advocating balanced diets and healthy lifestyles. Our restaurant network and innovation capabilities have allowed us to create culturally themed restaurants and support a variety of sports and cultural events since our inception.
In collaboration with the China Foundation for Rural Development, Yum China initiated the "One Yuan Donation" program in 2008. This project has evolved into a system focusing on both nutritional support and precise intellectual assistance to safeguard the growth of rural children.
Since the launch of the Grow Local Initiative in 2018, high-quality local products such as Yunnan truffles, Guizhou dragon fruits, and Shaanxi apples have been brought to the table as delicacies for our customers. We explore the potential of high-quality domestic products to promote rural revitalization and regional prosperity.
In 2018, Yum China launched the Pizza Hut Public Reading Program nationwide, establishing book donation locaitons and building public spaces to promote reading.
Embarking on a journey that spans more than three decades, Yum China continues to be a torchbearer in promoting and preserving Chinese culture. Our expansive network of outlets serves as a bridge, connecting with consumers by seamlessly blending modern fast-consumer trends with our deep-rooted commitment to traditional culture.
$1,940,758
Cash contributions.
$9,552,871
Time: employee volunteering during paid working.
$90,785
In-kind giving: product or services donations,
projects/partnerships or similar.
$2,245,712
Management overheads.