Rural Revitalization
Leveraging our insights into the diverse needs of beneficiaries across different regions of the country and social issues, Yum China continues to innovate its philanthropic project models. From the One Yuan Donation program to the Grow Local initiative, we provide targeted solutions to improve the nutrition & health of children in rural areas, to promote the development of digital education in rural areas and to facilitate the revitalization of rural industries.
Community Care
At Yum China, we are dedicated to making a positive impact on the communities we serve. We are committed to supporting teenage growth, offering care to those in need, promoting safety education for the public, and cultivating a supportive and friendly community.
Health Advocacy
Yum China proactively organizes various activities to promote nutrition awareness, support sporting events, and advocate a balanced diet and active lifestyles. Through our products and stores, we also actively promote traditional culture and foster cultural confidence.
To bridge the urban-rural development gap and promote the development of rural children, Yum China, in partnership with the China Foundation for Rural Development (formerly known as the China Foundation for Poverty Alleviation), has organized One Yuan Donation program for 17 consecutive years. Since the program's inception in 2008, Yum China has made continuous efforts to expand participation channels and broaden cooperation and support. The program integrates online and offline channels to broaden its donor base and maximize the program's overall impact.
Since the launch of the Grow Local Initiative in 2018, high-quality local products such as Yunnan truffles, Guizhou dragon fruits, and Shaanxi apples have been brought to the table as delicacies for our customers. We explore the potential of high-quality domestic products to promote rural revitalization and regional prosperity.
The "KFC Little Migratory Birds Fund" jointly established by the China Children and Teenagers' Fund and KFC China, continuously focuses on improving the living conditions of children who are migrant, left-behind, and other children in need.
To promote balanced diets and improve the eating habits of urban residents in China, Yum China established the Chinese Nutrition Society Research Fund – Yum China Dietary Health Foundation, continuously supporting scientific research projects or health surveys related to "dining-out," "healthy restaurant development," and "urban residents' health," with a focus on "nutrition and health in dining."
