Rural Development
Yum China has long resonated with China's national rural revitalization strategy. Through systematic public welfare programs and innovation, we build sustainable, long-term empowerment mechanisms to support the development of rural communities.
Nuturing Growth
Yum China is committed to safeguarding the healthy growth of children and youth. We provide dedicated emotional support to children in need. By fostering social responsibility and helping these young minds unlock their potential, we act as reliable partners in their development.
Community Care
Yum China transforms its restaurants into community hubs, actively contributing to community building through health education, disability inclusion, safety awareness, and more. These efforts contribute to creating safe, healthy, inclusive, and harmonious neighborhoods.
Launched in 2008 as a joint initiative between Yum China and the China Foundation for Rural Development (formerly the China Foundation for Poverty Alleviation), the "One Yuan Donation" program has remained steadfast in its commitment to supporting rural development and child nutrition and health. By integrating our corporate resources and core competencies with community needs in a systematic and sustainable way, the program has become a public welfare bridge connecting urban and rural communities as well as corporations and the public.
Against the backdrop of China's comprehensive rural revitalization strategy, Yum China actively responded to the national call by launching the Daylily (Huanghuacai) Industry Support Project in Datong, Shanxi in 2023. This project aims to integrate distinctive rural agriculture with modern supply chains. Through ongoing technical support and stable procurement partnership, the project has advanced our partner's production capabilities and product diversification, while generating opportunities for sustainable revenue streams across the value chain. This has gradually established a virtuous cycle where market demand drives production, which in turn empowers rural development.
The KFC Little Migratory Birds Fund is a dedicated public welfare fund jointly established in 2016 by the China Children and Teenagers' Fund and Yum China's KFC brand. It aims to provide growth support and psychological care for left-behind and migrant children (referred to as "Little Migratory Birds") nationwide. The fund brings together KFC employees and caring members of the public to form a "Little Migratory Birds" Friends' volunteer group. By organizing engaging activities in reading, arts, and athletics, we bring warmth and companionship to nurture children's development.
Launched in November 2025 to mark Pizza Hut's 35th anniversary in China and the milestone of surpassing 4,000 stores, the "Little Red Hat Program" is a youth volunteer initiative developed in partnership with the China Volunteer Service Foundation. It aims to create a supportive platform for young people to engage in volunteer activities and give back to the communities—helping cultivate responsible, caring young citizens.
