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KFC China High School 3X3 Basketball Championship: Advocating a Healthy Lifestyle and Promoting Sports Spirit

The KFC China 3X3 Basketball Championship, was founded in 2004 with the aim of promoting the development of 3 X 3 basketball in China and enabling Chinese youth to grow up healthier and happier. In 2019, the KFC 3 X 3 Basketball Championship was officially renamed the KFC China High School 3X3 Basketball Championship and has become one of the largest youth 3-on-3 basketball competitions in China.

Over the past 20 years, the KFC 3 X 3 Basketball Championship has focused on promoting and popularizing 3 X 3 basketball in China. It has witnessed the transformation of the grassroots movement into an official Olympic sport. The tournament remains true to its original mission of promoting the integration of sports and education for young people. It has gradually become an important part of the talent development system for youth 3-on-3 basketball, accompanying generations of young people in their growth journey on the sports stage.

Nearly 3 million young players participated in it cumulatively.

2023 season: Attracted a participation of 118,000 people from 1979 schools in 42 cities nationwide.