KFC China 3×3 Basketball Championship: Advocating a Healthy Lifestyle and Promoting Sports Spirit

The KFC China 3X3 Basketball Championship, was founded in 2004 with the aim of promoting the development of 3 X 3 basketball in China and enabling Chinese youth to grow up healthier and happier. In 2019, the KFC 3 X 3 Basketball Championship was officially renamed the KFC China High School 3X3 Basketball Championship and has become one of the largest youth 3-on-3 basketball competitions in China.

Over the past 20 years, the KFC 3 X 3 Basketball Championship has focused on promoting and popularizing 3 X 3 basketball in China. It has witnessed the transformation of the grassroots movement into an official Olympic sport. The tournament remains true to its original mission of promoting the integration of sports and education for young people. It has gradually become an important part of the talent development system for youth 3-on-3 basketball, accompanying generations of young people in their growth journey on the sports stage.

In 2024, KFC China 3×3 Basketball Championship celebrated its 20th anniversary. Since its inception in 2004, the competition has become one of the premier events in youth 3×3 basketball in China. Over the past 20 years, it has provided a stage for more than 3 million young basketball enthusiasts to showcase their skills and growth, contributing to the development of the integration of the sports and education in China. In recognition of its contributions, the Yum China KFC brand was awarded the "Annual Social Value Business Award" at the 2024 Southern Weekly Social Value Ceremony for the KFC China 3×3 Basketball Championship.

In 2024, the KFC China 3×3 Basketball Championship kicked off in September and progressed through a series of city and regional competitions, culminating in the national final in Xi'an. Spanning nearly three months, the tournament covered 36 cities across 25 provinces and municipalities, attracting enthusiastic participation from over 1,500 schools and nearly 14,000 teams.