KFC China 3×3 Basketball Championship: Advocating a Healthy Lifestyle and Promoting Sports Spirit

The KFC China 3×3 Basketball Championship, was founded in 2004 with the aim of promoting the development of 3×3 basketball in China and enabling Chinese youth to grow up healthier and happier. In 2019, the KFC 3×3 Basketball Championship was officially renamed the KFC China High School 3×3 Basketball Championship and has become one of the largest youth 3-on-3 basketball competitions in China.

Since its foundation, the KFC China 3×3 Basketball Championship has supported the "integration of sports and education" through an accessible, nationwide platform. With 3 million+ participants in 21 years, the program promotes healthy living, helping to popularize 3×3 basketball, and actively contributing to the holistic development of Chinese youth.

In 2025, under the theme "Dare to Strive, Savor the Youth," the season ran from September to December. The national finals concluded with 32 top high school teams. The tournament provided a stage for athletic excellence, promoting teamwork and perseverance to support the physical and personal development of the next generation.