KFC Little Migratory Birds Fund, Caring for Children in Need

The KFC Little Migratory Birds Fund is a dedicated public welfare fund jointly established in 2016 by the China Children and Teenagers' Fund and Yum China's KFC brand. It aims to provide growth support and psychological care for left-behind and migrant children (referred to as "Little Migratory Birds") nationwide. The fund brings together KFC employees and caring members of the public to form a "Little Migratory Birds" Friends' volunteer group. By organizing engaging activities in reading, arts, and athletics, we bring warmth and companionship to nurture children's development.

To celebrate the 2025 Chinese New Year, the Little Migratory Birds Fund held the "Drawing Happiness for the New Year" campaign in 23 cities including Beijing, Shenzhen, Changsha, and Chongqing. Using the national intangible cultural heritage of Farmer Painting as inspiration, children—accompanied by volunteers—created artwork, crafted handmade items, and experienced heritage traditions in themed KFC restaurants. Activities incorporated local cultural elements, encouraged parent-child collaboration, and in some locations featured on-site guidance from heritage artisans—allowing children to enjoy festive traditions and create cherished family memories.

As of the end of 2025, the KFC Little Migratory Birds Fund has cumulatively

donated RMB 46 million+,
distributed 1.25 million+ children's books,
benefiting ~6.5 million+ children in need.