Since 2022 Yum China has been an active supporter of the National Nutrition Week, jointly initiated by the Chinese Nutrition Society. Yum China shared nutritional knowledge on tray liners in KFC restaurants across China and has reached more than 160 million customers.

In 2024, the 10th National Nutrition Week featured the theme "Boost Nutrition with Dairy and Beans, Less Oil for Better Health," in response to the third guideline of balanced diets in the Chinese Dietary Guidelines 2022, which advocates increased intake of vegetables, fruits, dairy, whole grains, and soybeans, and the fifth guideline, which recommends less salt and oil, limit sugar and alcohol. Throughout the campaign, KFC introduced themed tray liners to educate consumers on nutrition and health-related knowledge, supporting the National Nutrition Week. Additionally, this initiative linked nutritional topics with low-carbon themes, supporting both health-conscious and ecoconscious lifestyle choices.