Pizza Hut "Little Red Hat Program"，building platforms for teenagers to grow through real-world experience，empowering the next generation's sustainable development

Launched in November 2025 to mark Pizza Hut's 35th anniversary in China and the milestone of surpassing 4,000 stores, the "Little Red Hat Program" is a youth volunteer initiative developed in partnership with the China Volunteer Service Foundation. It aims to create a supportive platform for young people to engage in volunteer activities and give back to the communities—helping cultivate responsible, caring young citizens.

The "Little Red Hat Program" launched its pilot phase in Beijing and Shanghai, with plans for nationwide expansion. Leveraging Pizza Hut's extensive store network, the program establishes volunteer hubs that integrate community resources, aiming to set a benchmark for corporate-community partnership. We designed specific volunteer roles that align with teenagers' interests, offering roles in environmental action, community service, and other everyday scenarios—enabling young people to give back while growing personally.

On International Volunteer Day in December 2025, the "Little Red Hat Program" kicked off with "Protecting the City's New Superheroes," focusing on delivery riders—a key segment of the new workforce. Teenage volunteers delivered warm winter support to riders navigating city streets, learning collaboration and gratitude while embodying the volunteer spirit of dedication, friendship, mutual help, and progress. Building on this foundation, the "Little Red Hat Program" will leverage Pizza Hut's nationwide stores to continue spreading kindness—uniting communities through food and goodwill.